Startup founders frequently have limited or no experience in the world of startup sales. And a lack of these sales skills can seriously slow a company’s growth and mean missed opportunities and worse. At the Exponential Group, we wanted to do something about this. So we developed a one of a kind virtual sales learning lab exclusively for founders to help them grow faster while avoiding classic but damaging startup sales missteps.
What they're saying about the Boot Camp.
Dr. Angie Eilers, CEO UR Turn
"Sales is the most critical skill set you need as a founder. And I've participated in three accelerators, and this is the only program that provided the essential sales knowledge and insights I and all entrepreneurs need the most. " 
Arttu Haho, CEO USA Trustmary.com
"This program was great! And I have an extensive sales background. I got what I was expecting from the program and a lot more, both from a sales perspective and from the standpoint of running a company. After each session, I would discuss what I learned with the founding team members. And in my role as CEO here in the states, the knowledge shared helped me develop a plan for how I would attack the USA market. The startup roadmap introduced in the program was one of the most enlightening tools from the class. The map's detail helped my firm determine where it was on its journey and what steps it needed to take next. It also explained our team's challenges four years ago as we tried to build out a sales team. We didn't realize at the time we were premature in our efforts. We were flying blind. We would have been thrilled at that time if someone had shown us this map and explained the strategies and tactics behind it. We would have saved so much time and effort and heartache. " 
Lori Most, CEO Binary Bridge
"I wish I had had this a year ago! Great content and I loved the way it was delivered and laid out. I'm now using the tools monthly to review where I have been, where I am going, and to help keep me on my growth path." 
Jeff Thielen, CEO Visyn, Inc.
"From a founder's perspective, this program was awesome! Very extensive in its approach to sales and sales development and management. It also provided us with a framework for hiring sales talent while focusing on the different sales roles and activities. This framework keeps founders from hiring the wrong people at the wrong time, thus saving the company both time and money, precious commodities at a startup. The Exponential Developmental Sale model we learned about in the program provides us with an innovative approach to securing early customers and partners. And as a B2C focused company, these early customers and partners will become the growth foundation that will allow us to launch a broader, more aggressive, and targeted B2C sales and marketing program." |
Overview of ProgramProgramThe Spring session will begin on May 6th and run for six weeks, meeting each Thursday.
Winter Boot Camp for Startup Sales: There are a limited number of seats in the winter program. If you are interested in attending and want more information fill out the form below. Or sign up by clicking on the package program that interests you.
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Boot Camp for Startup Sales Packages (Click on the select package below to sign up and pay.)
- Boot Camp for Startup Sales for Co-founders (10-week program fee: $2,497) Includes full class participation in the 6-week program as well as the option to take advantage of the weekly office hours for one-on-one coaching sessions and an additional four week coaching session.
- Boot Camp for Startup Sales for Founder/CEO (6-week fee: $1,495) Includes full class participation, learning content and services for one founder/CEO as well as the option to take advantage of the weekly office hours for one-on-one coaching sessions.
- Boot Camp for Startup Sales for Founder/CEO & Investors – No Office Hours (6-week fee: $995) Includes full class participation and other learning content and services for one founder/CEO but no weekly office hour participation.
Program Structure
Designed for startup founders and CEOs of early-stage B2B technology companies, this online interactive and immersive program provides insights, tools, techniques, and methodologies that will assist, guide, and accelerate your startup's sales growth.
It is focused exclusively on sales and different sales activities to help you grow your company from ideation to creating your first systematic sales process. This 6-week program educates you on the essential framework for young company sales success and coaches you on what you need to do to build and sustain sales growth at your startup.
In six weeks, the Exponential Boot Camp for Startup Sales will sharpen your sales intelligence and focus with:
Through instruction and coaching, startup founders and CEOs gain essential knowledge to navigate and embrace the sales process from ideation, customer discovery to go-to-market fit.
Learn about
Sales in a startup can be an emotional roller coaster - and HARD. The Startup Sales Boot Camp will prepare you to handle these ups and downs better while helping you develop a startup sales roadmap to scale. You will gain greater clarity on building and leveraging a sales program to get you to where you want to go. And show you how establishing a sales framework that will make it easier to for you to communicate with team members, investors, and other vital constituents about where you are headed and why, as well as what help and support you may need along your journey. It will also help you plan for and anticipate and sidestep classic and debilitating startup sales problems, such as hiring the wrong sales talent or approaching the wrong customer group or working with a distribution partner when you're not ready. In other words, the program will help you avoid losing essential clients and wasting tens of thousands of dollars on wrong hires or partners.
Designed for startup founders and CEOs of early-stage B2B technology companies, this online interactive and immersive program provides insights, tools, techniques, and methodologies that will assist, guide, and accelerate your startup's sales growth.
It is focused exclusively on sales and different sales activities to help you grow your company from ideation to creating your first systematic sales process. This 6-week program educates you on the essential framework for young company sales success and coaches you on what you need to do to build and sustain sales growth at your startup.
In six weeks, the Exponential Boot Camp for Startup Sales will sharpen your sales intelligence and focus with:
- Two hours of interactive instruction and coaching each week
- Weekly office hours for one-on-one coaching*
- Featured speakers to provide insight on critical topics
- Technology tools and resources from technology partners that support startup sales efforts and processes
Through instruction and coaching, startup founders and CEOs gain essential knowledge to navigate and embrace the sales process from ideation, customer discovery to go-to-market fit.
Learn about
- The key individual selling activities that will help you nurture and secure those company defining early lighthouse deals.
- The key sales disciplines that when applied will assure ongoing deal opportunities.
- The two-mode startup sales model and how to leverage it to get to a scalable, repeatable sales program.
- How to navigate the startup sales evolution ladder that your organization needs to climb to get to a repeatable sales model.
- The crucial sales gates that startups must pass through on their journey to scale, which ones to focus on and when to help funding activities and to drive cash inflows.
- Hiring sales talent: What type of sales talent is needed and when at each rung of the startup sales evolution ladder.
- The value learning curve and how it can help you engage with prospect more aggressively and successfully.
- Etc.
Sales in a startup can be an emotional roller coaster - and HARD. The Startup Sales Boot Camp will prepare you to handle these ups and downs better while helping you develop a startup sales roadmap to scale. You will gain greater clarity on building and leveraging a sales program to get you to where you want to go. And show you how establishing a sales framework that will make it easier to for you to communicate with team members, investors, and other vital constituents about where you are headed and why, as well as what help and support you may need along your journey. It will also help you plan for and anticipate and sidestep classic and debilitating startup sales problems, such as hiring the wrong sales talent or approaching the wrong customer group or working with a distribution partner when you're not ready. In other words, the program will help you avoid losing essential clients and wasting tens of thousands of dollars on wrong hires or partners.
Boot Camp
Partnering Sponsors
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Program and Session Leaders
Tim Bates
Director of the Exponential Boot Camp. Tim leads the Exponential Group, an eighteen-year-old company that works with young, early-stage technology companies located in the United States, Europe, and Asia. These firm helps develop and bring to market technology offerings in the areas of mobile, digital imaging, SaaS, big data, and IoT. He started as a software engineer and was the inventor or co-developer of several leading-edge computer graphic software systems. He then moved on to managing, running, and starting technology companies that pioneered and built markets for digital cameras, SaaS services, advanced database systems, and e-commerce solutions. Over the last 25 years, he has also helped raise tens of millions of dollars in early-stage venture money from investors in the US, Europe, and Asia for the firms he was involved with. He is currently a board member or advisor to several companies and works with others as a mentor. He is also a board member of the MESA organization, a firm that has mentored and helped over 60 young software companies develop and grow over the last ten years. |
John Nordin
Session Leader A long time CIO and CEO and board member. John to date has invested in over 38 startups and wears both mentor and investor hats. As an angel investor John's is interested in SAAS, agribusiness, and data analytics plays excluding Fintech, Food Service, and anything "Freemium" that does not have a proven revenue generating option. |
David Pomijie
Session Leader David is a "Serial Entrepreneur" and Angel investor and is currently Sr. VP at Smart Express a rapidly growing electronic car systems repair company. David founded FuncoLand, predecessor to GameStop, an Interactive Entertainment Company with over 5,000 retail locations. From inception until its sale to Barnes and Noble in 2000, David held the position chairman and CEO of FuncoLand. He oversaw the building of a team of professionals, the transformation to a public company, and rapid growth to 400 locations and $250 million in revenue. Additionally, he oversaw the launching of The Game Informer magazine, the world's largest interactive entertainment magazine. |