A lot is written about raising money for a startup. There are thousands of blogs that discuss the topic. There are pitch events where you can go to present your company and the opportunity your company represents. You can take classes on how to raise money. You can hire people to help you raise money. But, at its core, raising money is just another exercise in selling. If you have never sold anything, then recognize that you are selling when out hustling for capital. And selling is hard, and therefore raising money is hard.
Having raised tens of millions of dollars for different companies in different amounts, a quarter-million here and a million there. And having sold and built teams that sold large and small ticket software products over the years, I find the process of raising money to be remarkably similar to selling a new product for the first time.
Raising money like selling a product comes down to two things: