 In the next 90 days, if you must put money on the table to prove to your investors that your product concept is the real deal, are you in a Demand Harvesting (DH) or Demand Creation (DC) mode? For those that answered, DH go to the head of the line. For those that said DC, grab your ass and kiss it goodbye.
Demand Harvesting is about finding and selling to companies or people that are already in the market, NOW, looking for solutions for a specific problem. Anything else is Demand Creation. An entrepreneur should never confuse the two. Many do. It is one of the reasons many startups struggle early on.
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