If You Start with Urgency, Everything Else in The Sales Process Gets Easier

At a startup, the more prospects you speak with and the more you try to close, the quicker you learn what markets need and what customers desire. And whether you have what it takes to build a great company.
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In other words, the faster you learn, the quicker you get to a rinse and repeat sales model that drives predictable revenue. And an accelerant to this learning is urgency. An urgent problem moves the prospect to act. Without it, selling gets harder - meetings do not happen, deals drag out, or they do not get done at all.

In a startup, anything that speeds up the sales cycle speeds up learning and helps a company zero in sooner on their ideal customer, helps them understand how buyers make decisions and how to attract them, and what the company’s real product superpower is.

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